Sam Pepin joins the show to share his entrepreneurial journey and discuss continuous learning, building a team, and marketing strategies. Why are community and meaning so important to marketing? How can you build a demand-driven business? What's the secret to defeating imposter syndrome? Sam, Camden, and Otis dive into all this and more on this fantastic episode!!
More About Sam:
Sam is a visionary with the talent and determination to energize services, products, and ideas that change lives, providing them with the necessary marketing to achieve their goals. He is a connector at heart who leads by putting values at the forefront, thereby setting an example of what it means and represents to be a great company. He is the founder and CEO of Sam & Associates, a visionary business development company committed to revolutionizing the business growth landscape. Our mission is bold: to redefine the essence of business expansion through a sophisticated, science-based methodology that ensures complete excellence in all operational dimensions. With a particular focus on the six key functional departments of marketing, operations, finance, human resources, IT, and customer relations, my role is to skillfully weave each sector into a homogeneous tapestry of efficiency and innovation. We are not just consultants; we are the brains behind business evolution, dedicated to orchestrating a harmonious symphony of strategy and execution that resonates with progress and sustainability. In November of 2023, this dedication to innovation led the marketing branch of Sam & Associates to merge with Core Creative Group. This pivotal move was strengthened by an alliance with The Learning Code Institute, culminating in the co-founding of the premier neuroscience-based marketing agency, CoreCentrica. This new venture elevated our capabilities, positioning us as the partner of choice for Fortune 500 companies such as Sony, American Express, and Acer, thereby amplifying our impact on the global business stage. Our approach is one of intellectual rigor, fueled by cutting-edge research and data analysis. We dissect and reconstruct a company's operational core, fostering an ecosystem where each component synchronizes to catalyze overall growth. Through CoreCentrica, we've harnessed the power of neuroscience to further refine our methodology, ensuring that our strategies are not only innovative but deeply rooted in the science of human behavior and decision-making.
0:02 - Intro
2:10 - Data-Focused Marketing
10:13 - Community & Meaning
13:25 - Building on Demand
25:33 - Teaching Others
33:42 - Metamodernism & Leadership
42:45 - Getting Knocked Down
45:50 - Products vs Services
50:00 - End
Sam Pepin
Website: https://www.sam-associates.com/